The nature of printed material is that many times it appears before the reader without the reader having asked to see it. Job no. one is to gain the attention of the reader. After gaining the reader's attention--bear in mind that most readers won't read "cover to cover".

In addition to maximizing the layout for skimmability (see printed material tips) copywriting must put the most important points first. Keep in mind that many readers may not be native English speakers especially when making cultural references.

I would say that our English copywriting is successful because we keep the reader in mind as we write. In addition, our copy has a razor-sharp focus on results. This is because of our intensive experience in writing on the web where we test our results incessantly. Contact Steve at 09-8859052 or Ron at 04-8227328.